If you’re thinking of going vegan, you’re not alone. A quick look in Google Trends shows that the interest in and popularity of 'vegan' has outpaced 'vegetarian' significantly over the last several years. 

In addition, pop culture has played a big role in showcasing the benefits and interest in veganism. The list of celebrities who have abandoned more traditional diets for a plant-based vegan lifestyle grows by the day. From Actress Natalie Portman to triple threat Jennifer Lopez to rocker Bryan Adams to popstar Ariana Grande to heartthrob Brad Pitt, all have given up meat and dairy for the health benefits of an all plant-based vegan diet.

Even Oprah, yes Oprah, has experimented with veganism over the years; she started a 21-day vegan challenge for her and her staff of over 300 people back in 2008 and has since talked about the benefits and learning’s from her “vegan cleanse.”

Ellen DeGeneres and wife Portia De Rossi are also vegan and chose to follow a plant-based lifestyle not only for the health benefits, of which weight loss is included, but felt it was the “compassionate choice” for animal rights.


Why vegan?

Aside from hearing all the buzz, there are three main reasons most people consider going vegan, although each individual will have a reason or reasons of their own for making this choice.

Longevity – For your health.

In a TIME Health article titled “You Asked: Is a Vegan Diet Better?” research showed that vegan diets are superior for weight loss, are tied to healthier guts, linked to lower heart disease and cancer rates, and can even lower stress levels. Plus, The American Journal of Clinical Nutrition published an article titled “Health effects of vegan diets” way back in March 2009 that detailed significant benefits to a vegan diet, showing its superiority to that of a vegetarian diet by your body’s increased intake of specific nutrients that help to lower risk factors for several chronic diseases.

Why Vegan?

Compassion – Animals rights.

You want to be animal product free whether that falls into #1 for health reasons OR because you are opposed to the consumption or use of animal products or by-products.

Environment – Fewer resources, poor air quality and water, and animal cruelty.

In an article published on the PETA website titled “Veganism and the Environment,” PETA very clearly lays out the impact that raising animals for food has on the environment and our resources indicatingraising animals for food requires massive amounts of land, food, energy, and water. The byproducts of animal agriculture pollute our air and waterways. By shunning animal products, vegans are de facto

Regardless of the reason, going vegan is one of the healthiest and cleanest lifestyles you can lead. A well-balanced vegan diet will consist of high-fat, whole foods, leafy green vegetables, legumes, fruits and whole grains. 


Vegetarian vs. Vegan: The Basics

Some of you might be wondering about the differences between a vegetarian lifestyle and that of a vegan. Vegetarians eliminate animal flesh from their diets, but typically (not all, but most) still consume dairy products, while vegans live the strictest form of a plant-based lifestyle by eliminating ALL animal products and by-products. If you’re just starting to think about going “plant-based” you might want to consider a gradual progression from a traditional diet to vegetarian and then to vegan; or you can go all the way in day one!


Next Chapter

Chapter 2.  What are the Challenges of Going Vegan?

Also in Going Vegan

Chapter 2.  What are the Challenges of Going Vegan?
Chapter 2. What are the Challenges of Going Vegan?

Read this quick guide to the challenges of going vegan to understand the potential pitfalls to a vegan lifestyle, and to get some advice on overcoming these challenges.

Continue Reading

Chapter 4.  Simple Vegan Food Swaps
Chapter 4. Simple Vegan Food Swaps

Here's a great list of simple vegan food swaps that will make going vegan much easier and more delicious!

Continue Reading

Frequently Asked Questions

Questions about PREBIOTICS and PROBIOTICS:

What is a Prebiotic?

Prebiotics come from plants, usually root plants that contain a lot of fiber and feed the good bacteria in your gut.

Why is it important to have both prebiotics and probiotics?

Probiotics alone cannot grow without a healthy gut to support them. When combining a nurturing base of prebiotics in the belly, with a good dose of probiotics, a garden of flora blossoms and fills the gut with a balanced microbiome.

Can your body make its own Conjugated Lineolic Acid?

You certainly have the gut flora to make your very own CLA. It’s one of the many things your lactobacilli and bifidobacteria do for you.

It’s important to have healthy gut flora to be able to make CLA. People with gut dysbiosis have a significantly harder job of it – possibly one reason why obesity and gut dysfunction tend to go hand-in-hand. So if you’ve been eating well for a while and your gut is humming along nicely, you can probably count on a substantial CLA intake from gut flora. If you’re eating is not so “healthy” or you simply aren’t producing enough good bacteria, Truth Bar can help by giving probiotic support to build up your colonies of lactobacilli and bifidobacteria.

How much inulin is in each bar?

Chocolate Dipped Raspberry:
Chocolate Dipped Coconut: 3.2g
Mint Chocolate Chip: 3.3g
Chocolate Almond Crunch: 2.5g

How much MCT Oil is in each bar?

Chocolate Dipped Raspberry:
Chocolate Dipped Coconut: 4.5g MCT/bar
Mint Chocolate Chip: 0.5g MCT/bar
Chocolate Almond Crunch: 0.5g MCT/bar

These are approximate amounts based on estimate of 60% MCT present in coconut oil, and 65% oil in coconut.

What is the percentage of “prebiotic - probiotic"?

Using approximate inulin amounts:

Chocolate Dipped Raspberry:
Chocolate Dipped Coconut: 3.2g prebiotic to 500 Million CFU probiotics
Mint Chocolate Chip: 3.3g prebiotic to 1 Billion CFU probiotics
Chocolate Almond Crunch: 2.5g prebiotic to 500 Million CFU probiotics

What is the strain of probiotic in the lactoSpore?

Lactobacillus sporogenes (bacillus coagulans). It is a stable Lactic Acid forming probiotic that has exceptional and lengthy studies of gut healing effects ranging across gastro intestinal issues, bloating, diahhrea and irritable bowel syndrome.


Questions about SWEETENERS:

What is erythritol derived from?

Erythritol is derived from NON-GMO corn as a fermented sugar alcohol with GRAS status from the FDA.

What is the ratio of sweeteners? (Tapioca / Erythritol / Stevia)

Chocolate Dipped Raspberry:
Chocolate Dipped Coconut: 6.5g / 3.2g / 0.02g
Mint Chocolate Chip: 11.0g / 3.3g / 0.02g
Chocolate Almond Crunch: 11.0g / 2.5g / 0.02g



Are Truth Bars Vegan?

We have created both Vegan and Non-Vegan bars. Two of our flavors are Vegan and two are Non-Vegan. Our Chocolate Dipped Coconut and Chocolate Dipped Raspberry bars are both 100% Vegan. They're both rich in fiber and essential medium chain fatty acids that are easily digested, which makes them incredibly useful for a quick burst of energy.

Our Chocolate Almond Crunch and Mint Chocolate Chip bars feature a Non-Vegan blend of brown rice protein and whey isolate that supplies essential Amino Acids for a "complete" or "whole" source of protein. Our balanced mix of fiber and protein results in two meal replacement bars that provide all the BCAAs needed for proper muscle development.

Are Truth Bars 100% gluten free?

Yes, all Truth Bars are 100% gluten free!

Is there soy in Truth Bars?

Soy based lecithin is commonly used as an emulsifier in dark chocolates. However, they are are serious consumer concerns over soy that we have taken very seriously. In order to protect and promote overall health the specially formulated dark chocolate coating on all Truth Bars is completely free of both soy and sugar.

Are the bars Peanut Free?

Yes, all Truth Bars are 100% peanut free. We use only high quality almond and sunflower butter.


Other Questions:

Where can I find a full list of ingredients?

You can find a the full list of ingredients on each bar’s product page. The ingredients can be found by clicking the second tab. Here's a link to each of our product pages: Chocolate Dipped RaspberryChocolate Dipped CoconutMint Chocolate Chip and Chocolate Almond Crunch.

Where can I find nutrition information?

Each bar’s nutrition facts can also be found on the product pages above. Just click the third tab.

Another place to find info would be our ingredient's page, which outlines each of our key ingredients and their benefits.

What is the shelf life of the bars?

Truth Bars have a shelf life of 18 months. We make our bars in small batches, which ensures that our retailer's shelves are stocked with fresh bars.

Please let us know if you have a question that is not listed above.
Simply write to us at info@truthbar.com. We are happy to answer any questions!